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X-WR-CALDESC:Events for Gwinnett County Black Chamber of Commerce
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DTSTART;TZID=UTC:20260219T100000
DTEND;TZID=UTC:20260219T113000
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CREATED:20260121T024631Z
LAST-MODIFIED:20260121T024758Z
UID:969-1771495200-1771500600@blackchambergwinnett.com
SUMMARY:Is Your Brand Telling the Truth?
DESCRIPTION:Your brand isn’t just what you say it is. It’s what people experience. \nThis masterclass introduces a truth-centered way to understand what’s actually shaping your brand perception.  \nIn this session\, you’ll be introduced to Brand Restart™ principles and the Brand Pie™ framework\, a practical way to see how different elements of a business work together (or against each other) to shape trust\, clarity\, and credibility over time. \nIn-person | Interactive | Free | No Membership Required \nWhat You’ll Learn \n\nWhat brand really is — beyond logos\, colors\, and messaging\nHow your brand is being shaped\, whether you’re intentional or not\nThe six slices of the Brand Pie™ and how misalignment creates confusion\n\nWhat You’ll Walk Away With \n\nA clearer way to see and think about your brand\nLanguage to describe what feels misaligned or unclear\nA Brand Restart™ Alignment worksheet\nInsight into whether your brand needs a restart\nA strong foundation for deeper brand work in 2026\n\nWho This Workshop Is For \n\nEntrepreneurs who feel their brand no longer reflects who they are\nBusiness owners preparing for growth\, change\, or repositioning\nCreatives and consultants who are tired of surface-level branding advice\nLeaders who value clarity\, integrity\, and long-term brand trust\n\nWhat This Is Not \n\nNot a logo\, website\, or design class\nNot a step-by-step rebrand tutorial\nNot a quick fix or aesthetic makeover\n\nMeet Our Presenter: Shannel Wheeler \nShannel Wheeler is a creative and brand strategist\, graphic designer\, instructor\, 2X author\, and entrepreneur. She is the founder of Awesome Design Academy. She is an alum of The Ohio State University and SCAD Atlanta\, studying both visual communication design and interactive design. With 20 years of professional experience\, Shannel has a breadth of knowledge\, creating branding and design solutions for Fortune 500 clients\, corporate brands\, nonprofits\, small businesses\, tech startups\, and her own entrepreneurial pursuits. \nShannel believes that learning design should be fun\, engaging\, and practical for today’s world. She uses online content\, creative products\, books\, workshops\, and classes to teach and inspire learners to apply what they’ve learned to their personal\, professional\, or business goals. She continues to remain a lifelong learner and practitioner of what she teaches through brand and design implementation for her clients. Above all\, her primary goal is to create with purpose and help others do the same. \n________________________________________ \nFor further information please contact Greg Goebel\, Program Coordinator at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
URL:https://blackchambergwinnett.com/event/is-your-brand-telling-the-truth/
LOCATION:Gwinnett Entrepreneur Center\, 405 North Perry Street\, Lawrenceville\, GA\, 30046\, United States
CATEGORIES:Black-Owned Businesses,Gwinnett County,Small Business
ATTACH;FMTTYPE=image/png:https://blackchambergwinnett.com/wp-content/uploads/2026/01/marketing-2026.png
ORGANIZER;CN="Gwinnett County":MAILTO:GEC@GwinnettCounty.com
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